The London-listed but Dublin-based company has claimed leadership in online betting, with 40% of market share in sports during the fourth quarter and 20% of gaming.įlutter has doubled its estimate of the total US market up for grabs, predicting that it will exceed £14bn pounds by 2025, due to an increase in estimated sportsbook value and in the number of states it expects will legalise gambling. The venture more than doubled its revenues to $178m (£128m) during the year, although expansion is proving expensive, with committed investment already at $450m.īritish betting and gaming firms have flocked to the US, where their expertise in the mature UK market has made them valuable takeover targets or business partners.įlutter, which owns Paddy Power, Betfair and SkyBet, sealed a merger with Canada’s The Stars Group and has carved out an even larger slice of the soaraway US market than Entain.

A 28% increase in income from online gambling, which the company put down partly to punters being stranded at home during the pandemic, helped offset the closure of UK bookmakers due to Covid-19.īetMGM, the company’s US joint venture with MGM Resorts, the Las Vegas casino operator that launched an abortive £8.1bn bid to buy Entain earlier this year, continues to grow rapidly.Īs the lucrative US market opens up, after the supreme court’s landmark decision to overturn a ban on internet betting, BetMGM has emerged as one of the key players, with 18% market share in the 12 states where it operates.

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